UNIT I
Introduction to business communication
Characteristics of effective organizational communication
Basic forms of communication
Process of communication
Barriers to Communication
Principles of effective business communication
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UNIT II
Oral communication:
Purpose
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Advantages & Disadvantages
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Principles of Oral Communication
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Effective Listening
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Non-verbal Communication
Written communication:
Purpose
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Advantages & Disadvantages
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Principles of Written Communication
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Effective writing techniques
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Employment Communication:
Application letter and Resume writing
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UNIT III
Conduct of meeting:
Agenda
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Notice
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Notes
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Minutes
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Office memorandum
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Office orders
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Press release
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Business Letter Writing:
Need
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Functions and kinds
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Layout and types
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Report Writing:
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Problems
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Organization and techniques
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(Practicals/Projects)
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UNIT IV
Corporate Communication:
Scope
Components
Corporate communication and Public relations
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Role of Social Media in Communication
Role of Technology in Communication (ICTs)
Business Etiquettes
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