Key elements of communication:
Sender:
The person who first has the idea/ message and sends it to the recipient.
Encoding:
The way the information is described or translated into a message and put in verbal or non-verbal medium is known as encoding
Message:
The information that the sender wants to send. Messages can be in speech and writing, signs, pictures or symbols depending upon the situation and the nature and importance of information desired to be sent.
Communication channel:
The method of delivering the message. The message may be oral or written. Written messages can be transmitted through computer, telephone, cell phone, apps or televisions.
Receiver:
An individual or a group of individuals for whom the information was intended to reach. The receiver is at the other end of the communication process.
Decoding:
It refers to interpretation and conversion of information communicated into intelligible form so that the recipient can fully understand the true meaning of the information.
Feedback:
It is the final step of the process. It refers to the response or action a receiver takes after decoding a message.
Importance/Essence of feedback (could pe a potential question)
After the communicator is done with his role of communicating the message via the appropriate medium, he must ensure that the recipient has understood the message in the way he was supposed to. Hence, the communicator must take feedback from the recipient.
feedback the communicator receives is broadly classified into four categories:
1. Positive Feedforward –
It basically means affirming comments with regard to future behaviour.
2. Negative Feedforward –
It is the opposite of a positive feedforward it includes corrective comments with regard to future behaviour.
3. Positive Feedback –
Positive feedback means affirming comments with regard to past behaviour.
4. Negative Feedback –
Negative feedback is the opposite of a positive feedback it includes corrective comments with regard to past behaviour.
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