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Lucknow University BBA Notes – All Semesters

Rashtra Gaurav For Lucknow University 2025 (Compulsory)

Lucknow University MBA Notes – All Semesters

BBA LU Semester 1 Links–

Business Communication – BBA Semester 1

Computer & IT Applications – BBA Semester 1

Personality Development & Grooming – BBA Semester 1

Principles of Management – BBA Semester 1

Financial Management and Accounting – BBA Semester 1

BBA LU Semester 3 Links–

Marketing Management – BBA Semester 3

Operations Management – BBA Semester 3

Human Resource Management – BBA Semester 3

Marketing Management – BBA Semester 3

Interview Preparation & Planning – BBA Semester 3

Latest Study Materials –

Marketing Mix: 4Ps, 7Ps, 4Cs & Digital Strategies

An in-depth study note on the Marketing Mix. Master the 4Ps (Product, Price, Place, Promotion) and 7Ps of Services with real-world examples, diagrams, and the modern 4Cs framework.

STP: Segmentation, Targeting & Positioning Strategies

This in-depth guide covers the bases of Market Segmentation, Targeting Strategies (Undifferentiated vs Niche), and Positioning concepts with real-world examples .STP Model for Marketing Management

Product Pricing: Concepts, Objectives & Strategies

An in-depth study note on Product Pricing for Marketing Management. Covers the nature of pricing, internal vs. external factors, pricing objectives, and detailed strategies like Skimming, Penetration, Cost-Plus, and Psychological…

Product Policy, NPD Process & PLC Stages

This covers the nature of product policy, the 7 stages of New Product Development, and marketing strategies for each Product Life Cycle stage (Introduction, Growth, Maturity, Decline). Product Management for…

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