BY LU NOTES 😚
2024-2025 SYLLABUS
UNIT 1
📌 Introduction to Managerial Economics: Meaning, nature, and scope
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📌 Role of managerial economics in decision-making
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📌 Basic economic concepts: Opportunity cost, Marginalism, Equilibrium, Time Perspective
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📌 Relationship of managerial economics with other disciplines
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📌 Objectives of the firm: Profit maximization vs. wealth maximization
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UNIT 2
📌 Demand Analysis: Law of demand, determinants of demand
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📌 Elasticity of demand: Price, income, and cross elasticity
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📌 Demand forecasting techniques
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📌 Consumer behavior theories: Utility Analysis, Indifference Curve Analysis
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📌 Production Function: Law of Variable Proportions and Returns to Scale
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UNIT 3
📌 Cost Concepts and Cost-Output Relationship
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📌 Types of Costs: Fixed, Variable, Average, Marginal, Total, and Opportunity Costs
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📌 Short-run and Long-run Cost Curves
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📌 Revenue Analysis: Total, Average, and Marginal Revenue
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📌 Break-even Analysis and its Applications
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UNIT 4
📌 Market Structures: Perfect Competition, Monopoly, Monopolistic Competition, Oligopoly
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📌 Pricing Strategies: Cost-plus pricing, Penetration pricing, Skimming pricing
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📌 Government Interventions in Market: Price Control, Taxation, and Subsidies
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📌 Business Cycles: Phases, Causes, and Impact on Business Decisions
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📌 Macroeconomic Policies and their impact on Business Decisions
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